A website’s copy is your websites salesperson. It’s your company’s voice online. Many business owners believe they are most qualified to convey their products and services in the written form. After all, who knows the business, the products and the services better than they do? The reality is that writing just isn’t everyone’s strong suit. And that’s OK.
Before deciding to write your own websites content, it’s important to assess whether your copywriting skills are up to the mark. If it’s just not your thing, a professional website copywriter will ensure a high standard of website content. If you decide you’re up to the challenge, here are some tips to help you get the most out of your websites copy 송파스웨디시:
Write with your target customer in mind:
Who is your target customer? What kind of language do they use? What motivates them to take action? What do they value? It’s important to use language that really “speaks” to your target market. Imagine you’re having a conversation with this person on the phone. What words would you use? What tone and tempo? How would you gain rapport with this person. Websites should be targeted to the right people; not just in terms of web design, but also in terms of content: websites should make for great conversation.
A website’s content is for your customer; not for yourself:
How many websites have you seen that start with “Welcome to OUR website. WE do such and such. WE’RE the best at it.” Replace We with YOU. When your target customer comes to your website they have a problem they need help with. Show the customer you understand their problem, and then offer a solution. This way your customer feels like you understand them.