Nintendo is the world-wide famous game-related production enterprise. It has created many series of game machines which are very popular in animation industry. Nintendo DS Lite is one of the premium productions. It is a dual-screen handheld game console. Compared with Nintendo DS, it is slimmer, brighter and more lightweight. Nintendo DS Lite has a great market all over the world.  The enlargement of market brings more loyal customers. As of September 30, 2009, shipments of the DS Lite have reached 84.49 million units worldwide. Absolutely it is the most favorite game machine for those professional game players.

Compared with the original DS, Nintendo DS Lite has many advantages which will make the game more exciting.

It has a larger and more substantial stylus, making it easier to hold. The stylus is now also side-loaded and located next to the power switch, making it easier to reach for right-handed gaming social network platform people when needed, but inconvenient for left-handed people. This is the strategy of Nintendo to grasp the majority customers.

This series of game machine has many colors to choose: Ice Blue, Enamel Navy, Polar White (Crystal White in Japan), Coral Pink (Noble Pink in Japan), Onyx (Jet Black in Japan), Metallic Rose, Gloss Silver, Crimson/Black, Cobalt/Black, Turquoise, Red, and Lime Green, twelve colors in all. Because different players are fond of different colors, the color which they dislike will influence the mood of game players. On one hand, these colors will provide enough choice for them to choose; on the other, they will provide the good mood for game players.

The processors of Nintendo DS Lite are the same as the DS, but made on a smaller custom process so they require much less power. This improvement will definitely bring practical profit for players. Because the processor plays a key role in the operational state of the game machine, the more advance the processor is, the more smoothly the game machine is operated.

For those group players, Nintendo DS Lite is also the best choice to them. It has the Embedded PictoChat software which allows up to 16 users within local range of one another to chat at once, making the process of game playing more exciting and happy.

As we all know, the bigger the screen is, the more vivid and exciting the game is. Nintendo DS Lite features an increased screen size of 3.8 inch which will bring new experience for those players.

Being the most powerful game machine enterprise, Nintendo DS Lite has considered as much as it can to provide convenience for its customers. Customer-oriented strategy has won the great market for this enterprise.