In today’s society, we often hear many references to a blog. Just what is a blog and how can it be used? The word “blog” is a shortened form of “web log.” According to Wikipedia, a blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly referred to as posts and are generally displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

The two most common uses for blogs are to increase the internet presence of a business to help them increase the number of customers or secondly to function to inform others whether it be business, church, civic organization, friends, or a network marketing team There is so much potential when using a blog because you can readily connect to others worldwide.

Although a blog may be used as a personal online diary, today many are created by businesses as a means to increase their internet presence. Blogs commonly combine text, images, videos, and links to other websites or blogs. Blog topics may be on such topics as technology, news, weather, photos, business or personal blogs. The list of blog topics often seems endless. By leaving comments, readers can interact with the author and other readers creating a sense of community. Many readers subscribe to their favorite blogs and anxiously await the next post.

It is very difficult to determine the number of blogs on the internet. Wikipedia reported that as of December 2007, blog search engine Technorati was tracking more than 112 million blogs. Currently in 2010, it is estimated that there are between 250 to 300 million websites and many of those websites are blogs. Since 2007, the exponential growth of blogs has been outstanding.

In a recent staff meeting, my colleagues and I were discussing the significant lack of consistent blogging amongst bloggers in general. I’ve had some problems with this myself. As part of my job I blog so whether or not I run into a mental block I simply must do it. However, I feel the pain of bloggers everywhere who feel unmotivated, frustrated or at a loss for words to describe what they have going on in their minds.

Much like a daily workout routine, blogging can sometimes seem like a major inconvenience every day but it simply must be done and we usually feel much better once this has been accomplished. I have found a few helpful practices when I am feeling less than inclined to write a blog:

* Schedule the same time to blog every day. Sometimes this just isn’t possible because life comes up but I find that if I have the goal of blogging every day at 9am I usually do what I need to before that time in order to prepare myself for writing a fantastic blog.

* Write out of inspiration. Even it it’s outside of your scheduled blog writing time or even in the middle of the night, if you find some sort of inspiration to write a blog about, even a rough draft must be written. Don’t lose the inspiration. Write at least the basic thought down and keep going with it later when you have the time and coherence to complete the blog.

* Read the news. When I’m feeling like I have nothing to write about I find that reading industry news is very beneficial for sparking a thought for a new blog. I may even find something I’ve been wanting to write about for quite some time and haven’t found the right approach for it. I also like to comment on industry news sites which are usually in blog format. So I’m killing to birds with one stone: getting a great blog idea while also being social with others in my industry.