The advertising and media sector, with just a handful means of communication including radio, television, newspaper and magazines, has recently, felt the need for a much advanced form of communication, which could serve or communicate to the target audience in the best possible manner. To serve this demand, Digital Signage; came into existence.
A Digital Signage, also termed as LCD Display Signage or Information Display, is a form of electronic display that can be easily connected with Digital Signage solution software to display of all kinds of audio-visual elements including information, advertising and messages.
Digital Signage including LCD, LED, Plasma Displays or Projected Images can be installed, both in public and private environments including schools, corporate offices digital cinema, entertainment venues, reception areas and retail store.
6 Biggest Advantages of using Digital Signage are as follows:-
• EASY TO USE
Ease and convenience can be sprinkled everywhere with these Digital Signage Screens. These networked ‘Out-Of-Home’ screens are felt to be highly advantageous in comparison to traditional Static Media. It can be used to display combination of information including video, audio and live TV as well.
• EASY TO OPERATE
It can be easily operated from one central location for updating the display content on all Digital Signage Screens installed on different locations, and that too instantly.
• PROMPTLY DISPLAYS ENTERTAINMENT AUDIO-VISUAL ELEMENTS
It is great for entertainment venues as well. In retail sector, especially in malls and anchor stores, it can be used to promote latest campaigns, company products, events, discount offers, new launches, fresh schemes, special services and much more. The Digital Signage is a good medium to display previews or clips of current or upcoming movies displayed outside the cinema halls to gain the attention of more and more audiences and viewers.
• INSTANTLY DISPLAYS CORPORATE UPDATES
The LCD Display Signage can be used to display announcements, instructions and development initiatives to employees or staff members in a corporate setting as well. Display Signage is the best medium which easily integrates with live TV and can present the visitors and staff with the dynamic content including business news, company’s corporate image and branding.
• EASY TO DISPLAY EDUCATIONAL INFORMATION
Easy to display in educational sector, these Information Displays can be used in staff rooms and in place of notice boards, to provide all the relevant information including daily list of achievements, news articles and much more to the students and teachers of the school.
• BEST MEANS OF COMMUNICATION FOR RESIDENTIAL SOCIETIES
It is the best means of communication in residential societies and localities as well. The well being of a community can be improved with these Information Displays. Any Information regarding an upcoming residential welfare event can be easily and promptly displayed on a Digital Signage.
Moreover, It is considered much better than ‘lifeless’ and ‘Inactive’ static signs, hoardings or banners. Content can be displayed and exhibited much easily along with interactive animations and videos, resulting in conveying the ‘Message’ in much better and interactive way to the target audience.