Google Penguin has made article marketing and article submission even more important than it was before. Google’s Penguin update is looking for more variety in backlink sources, anchor text and landing pages, and effective article writing and submission can achieve all three. Here’s how.

The Google Penguin update will punish web pages whose backlinks are primarily from the same source Buy Google Reviews. For example, those whose backlinks all come from EzineArticles will find their ranking has dropped. Those whose links come from solely multiple Craigslist ads, Yahoo Answers posts or fundamentally the same publications will experience the same.

Some have written that Google Penguin is the end of article marketing, but they fail to see the bigger picture. Sure, it’s the end of article marketing if our submissions are all to the same directory, such as EzineArticles or GoArticles. Some people have paid a membership fee for their submission sites and feel all their articles must be submitted to that site. Bad move!

If you do that post-Penguin, then your ranking will drop! To avoid that, you must write multiple articles and submit them to multiple article directories. If the bulk of your backlinks are from one article directory then Google will downgrade their benefit.

In order to avoid this you must generate backlinks from your published articles, not only from as many different article directories as possible, but also from other types of publication, such as ezines, blogs and PDF directories.

Not only that, but use your home Page URL to answer questions on the various ‘Question’ websites, to become involved in forums, and even to advertise your services on Craigslist. Use web directories – even free directories – to give you more backlinks.

Never forget that Google’s fundamental commitment is to those that use it as search engine to find information – that is Google’s raison d’être, and those that forget that will suffer. It is not the AdSense users and not the AdWords advertiser, but those searching for information that are Google’s customers.

Google understands that its users do not want to see ‘Click Here’ or any other text on every single link they come across. Part of the intention of the Penguin update is to promote variety in anchor text to Google users, so that those seeking information has a variety of HTML linked text they can click on – and not just variety, but informative, so the anchor text should reflect the landing page to which they will be sent.

You should as diverse anchor text as you can. Simply using your home Page name or ‘Click Here’ will not do. Try using anchor text relating to your content. For example, the anchor text in the Author’s resource section of this article could be ‘Google Penguin,’ ‘article marketing,’ and ‘article submission’ if submitted to three different backlink sources.