People are a notoriously self-interested lot. They avoid activities that don’t benefit them, skip events that bore them and reject content that doesn’t interest them in some way. They aren’t going to go out of their way to read up on an article simply because it has all the information the author thinks is vital and important if they personally feel that article is a waste of their time. Indeed, nothing is a surer waste of someone’s time than a crappy, poorly assembled article. A piece of copy could have the very recipe for successful nuclear fusion buried on page 14, but if it bored readers away on page 9, no one will ever dig deep enough to find it and society will continue to churn out dirty coal and uranium waste.

This raises the natural question: What exactly is “crappy” content? The short and almost tautological answer is “content that people don’t like,” but simply saying that doesn’t get a writer anywhere scrape google. There are many kinds of crappy content, each with its own unique reasons for being a dull and uninteresting lump rather than a well-polished gem of online commentary.

First, let it be said that there are few techniques as important to online brand marketing at this time than Search Engine Optimization. Google rightly can claim to rule the web by means of its indexing power. A recent merger between Microsoft’s software and the Yahoo! search engine was described in terms of its ability to challenge the reigning king, Google, not on its own merits. So, the ability to get content noticed by search engines through the use of keywords, meta tags and proper formatting is all a vital portion of the content process.

However, any article first approached from the angle of creating an SEO-perfect piece, rather than with a focus on presenting an existing idea through the lens of an SEO effort, is going to get called out as crap. SEO-centric writing leads to articles that are little more than keyword phrases badly hashed together with poor grammar and unusual contortions of the English language, and people notice this kind of writing. They might pop by for a look, but they won’t stick around. First have something to say, then learn the best way to say it.

Most people know about autoblogging these days. In case it’s something that you’ve never heard about, or something that you’ve heard about but don’t really know anything concrete about, autoblogging is nothing more than using plug-ins to make the process of updating and promoting your blog or blogs automatic. Essentially, it’s a way of creating and optimizing a blog to ensure that you never need to lay a finger on it, and it will stay live and filled with fresh content for the rest of its life. The process of creating an autoblog is simple- all you have to do is figure out the niche that you want to blog about, and then install plugins that automatically scrape relevant content from sites like EzineArticles, then you install plugins that help with publicizing your site (often through social bookmarking and SEO), and then you post your site. And yes, there is one more step to the process- you need to decide on and implement a method of monetizing your site.

There are two main methods of monetizing your site, and the one you choose is really up to personal preference. At the end of the day, both strategies are effective for generating income from an automatic blog. For this reason, many people end up incorporating both of these strategies into their blogs.

The first strategy involves selling advertisements on your blog and earning money according to either impressions of the ad (visitors) or clicks on the ad. In general, an autoblog is probably not going to get enough visitors to be able to sell ads directly to anyone. You can, however, use a pay-per-click service like Google AdSense, which is probably the most commonly used form of advertisement on any autoblog (or any blog for that matter).

The great thing about Google AdSense with these automatic blogs is the fact that they don’t require any maintenance. All you have to do is put in the code when you set up the site (which can be done using a plug-in) and the ads will be specifically tailored to whatever keywords are relevant to your site and to the specific content that your site automatically posts. It’s an automatic way to make money that requires no maintenance, which is right up your alley with this kind of blog.

The other good way to make money off of an automatic blog is through affiliate sales. You can either find specific products that are relevant to your site and incorporate affiliate links to them on your site, or you can install a plug-in that automatically incorporates affiliate ads into your content. For example, if your site posts an article than the plug-in might turn different mentions of products or items into affiliate links where you can purchase these items (like from Amazon).