Blogging opens up a new way of communication, but having a blog is just the beginning of a journey to the exciting blogosphere. Owning a business blog is entirely different than a http://bluegraydaily.com/ personal blog. If you are just starting out, expect to make mistakes, but don’t give up!
It helps to think about the growth of a blog as exponential. Well, not all of them end up like that. But especially if your company is not a popular brand, your blog will grow somewhat slowly in the first few months or even a year. The good news is, if you stick at it for long enough, it will snowball and bring great impact to your marketing.
First time bloggers need to understand this: business blogs which are here for the long haul require a lot of work and time. Consistency and frequency are two most important keys to building a great blog and attracting an audience. A blogger who underestimates this will more than likely be throwing all their efforts down the drain.
Here are 10 tips to use and promote your blog:
1) Write like you talk. Don’t talk at your readers, but in a personal tone like you talk to a friend. A good trick to do this is by defining a clear target market and then takes it down further to an individual. Every time you blog, write to the person as if you are talking to him/her.
2) Choose the right person to blog. A blogger should know your company or the topics you want to blog about inside out. No one knows your business and market like you, but if for some reason you can’t do it, delegate to one – or a group of bloggers – who know your business. The right person may not even be somebody in marketing, but possibly could be in customer support or a technical person.